VENTURE CAPITAL ISN’T a monolith, but startup investors are compared to lemmings for a reason. Once a trend gets hot, every firm needs to make a play, or come up with a good excuse for missing out. (To be safe, if the firm does miss a trend, its partners should privately trash talk it to anyone who will listen.)
Investors continue to aggressively pour money into startups. As of the third quarter, US investors were on track to match or exceed 2016’s $69 billion in investments, according to the National Venture Capital Association and Pitchbook.
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